ANTESEDEN DAN KONSEKUENSI DARI ATTITUDE-TO-BRAND DAN SELF-ESTEEM
نویسندگان
چکیده
ABSTRAKPenelitian ini bertujuan menguji dan menganalisis variabel brand satisfaction, attitude-to-brand, love serta self-esteem memiliki pengaruh positif terhadap loyalty membuktikan peran attitude to self esteem dalam memediasi satisfaction pada pengguna provider Telkomsel smartphone. Sampel yang digunakan penelitian berjumlah 220 responden. Teknik pengambilan sampel adalah purposive sampling. Data dianalisis menggunakan metode Structural Equation Model (SEM). Hasil dari (1) Brand Satisfaction berpengaruh Attitude Brand, (2) tidak Loyalty, (3) Atittude (4) (5) Love, (6) Love Self Esteem, (7) Esteem (8) Loyalty.Kata Kunci : Cinta Merek, Harga Diri, Kepuasan Loyalitas Sikap Terhadap Merek. ABSTRACTThis study aims test and analyze the variables have a positive influence on prove role of in mediating effect users smartphones. The sample used this amounted respondents. sampling technique is data were analyzed using (SEM) method. results are: has does not (4 ) Loyalty.Keywords Satisfaction, Towards Self-Esteem, Loyalty.
منابع مشابه
Yang Dan
Yang Dan Howard Hughes Medical Institute and the University of California, Berkeley Yang Dan is a Paul Licht Distinguished Professor in Biology and an Investigator of the Howard Hughes Medical Institute at the University of California, Berkeley. She grew up in Beijing and studied physics as an undergraduate student at Peking University. She conducted her PhD research in the lab of Mu-ming Poo a...
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ژورنال
عنوان ژورنال: Media manajemen jasa
سال: 2022
ISSN: ['2502-3632']
DOI: https://doi.org/10.52447/mmj.v10i2.6618